In our culture, we have a tendency to sentimentalize "Mom"; as a result, we often minimize the power of the mother archetype. Yet, depth psychologists stress that the mother archetype is one of the very most powerful archetypes. What does that mean? Well, it amounts…
Andrea Huffington commented recently in the Huffington Post on Sarah Palin's use of archetypal imagery in the political ads that she has recently run with incredible success online. Huffington seeks to use the concepts of Jungian psychology to analyze Palin's message. In my opinion, it's…
Here’s a quote from Jung on the key importance of the mother, father and family archetypes: How is it then, you may ask, with the most ordinary everyday events, with immediate realities like husband, wife , father, mother, child? These ordinary everyday facts, which are…