Sarah Palin, “Mama Grizzlies” and the Mother Archetype
Andrea Huffington commented recently in the Huffington Post on Sarah Palin’s use of archetypal imageryin the political ads that she has recently run with incredible success online. Huffington seeks to use the concepts of Jungian psychology to analyze Palin’s message. In my opinion, it’s a fruitful approach.
The ads are remarkable for the fact that they do not discuss the political issues at all, presumably leaving it to the viewer to draw his or her conclusion about what the issues are that are under discussion. What they in fact do is evoke the symbolism of the bear, and in particular the mother grizzly bear. Palin at one point says,
“I always think of the mama grizzly bears that rise up on their hind legs when somebody is coming to attack their cubs… you don’t wanna mess with the mama grizzlies!”
Huffington believes that Palin has unconsciously used images that are archetypal, and that, because of that, these images resonate with people powerfully on the unconscious level. Certainly, “mother” is a powerful archetype, as is the symbol of the bear, which has possessed great meaning in human cultures throughout the world. While Palin may have unconsciously hit upon this approach, historians can point to similar highly manipulative tactics used by propagandists throughout history. Of course, the past masters of this kind of thing were the Naziis, particularly Hitler’s propanganda genius Joseph Goebbels and Adolf Hitler himself.
Palin tells us, “Moms just kind of know when something’s wrong.” Perhaps. But it is important to distinguish between two very different aspects of the mother archetype, and how they might affect us.
Like all archetypes, the mother archetype has a negative and a positive pole. That is, there are manifestations of the archetype that foster human growth and individuation, and there are manifestations that hinder or hobble such development.
The archetype can manifest as “positive mother”. This happens, for instance, when a mother gives messages to her child that are affirming, and that give a sense of fundamental rightness to the child’s existence. A child growing up with this kind of message and support from the mother may very well grow to have a lot of confidence in themselves, and in life.
At the other end of the spectrum is the negative mother, including “smother mother”. This is the mother who undercuts the child fundamentally, and destroys the child’s confidence in what he or she is, his or her own powers, and in the goodness of life.
So this leaves us with the question of what kind of mother it is that Palin is evoking with her “Mama Grizzly” images. Is this mother life-giving and empowering, or fundamentally undercutting, disempowering, and perhaps smothering? Is Palin’s “mama grizzly” a mother who affirms individuality and uniqueness, or a mother trapped in standardized, stereotypical and ultimately mother roles? What’s your view?
The archetype of the mother is indeed powerful, and I hope to explore the nature of positive and negative mother archetypes in future posts.
Wishing you every good thing on your personal journey to wholeness,
Brian Collinson, Psychotherapist & Jungian Analyst
© 2010 Brian Collinson